Mike Erickson - Fractional RevOps Professional and Pipeline Consultant
ERICKSON360
Organizational Clarity through Revenue Operations

I write about revenue operations, CRM systems & governance, and the operational realities that shape growing companies. Most articles are based on real-world observations from inside sales, marketing, and relationship-driven organizations.

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Fix HubSpot

Choosing Technology Starts With Clarity

Choosing the right business platform begins with understanding your operations, not comparing software features. Organizations that define their goals, processes, data, and ownership before evaluating technology make better purchasing decisions and achieve stronger long-term adoption.

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July 7, 2026

Before You Adopt the Claude HubSpot Connector

Should you adopt the Claude HubSpot connector? AI can accelerate reporting, analysis, and outreach, but it cannot fix poor CRM habits. Learn why data quality, user permissions, process discipline, and operational readiness determine whether the Claude HubSpot connector becomes a competitive advantage or an expensive disappointment.

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June 3, 2026