I write about revenue operations, CRM systems, HubSpot governance, and the operational realities that shape growing companies. Most articles are based on real-world observations from inside sales, marketing, and relationship-driven organizations.
About Mike Erickson
Revenue Operations insights, HubSpot expertise, CRM governance guidance, and practical frameworks for building a scalable revenue engine.
I write about Revenue Operations, HubSpot, CRM governance, operational alignment, and the systems that help create predictable revenue growth.
Most companies do not struggle because they lack ambition. They struggle because the systems supporting their revenue teams gradually become disconnected. Data becomes unreliable. Processes become inconsistent. Visibility declines. Teams lose confidence in the CRM.
Revenue Operations exists to solve those problems.
My work focuses on helping organizations align data, process, people, and technology so that sales, marketing, and customer-facing teams can operate more effectively.
What Does Mike Erickson Do?
I am a Marketing Technology Specialist working in the mortgage and credit union industry.
My role centers on Revenue Operations, CRM administration, reporting, automation, and operational process design. I work primarily within HubSpot, helping teams improve visibility, strengthen data quality, streamline workflows, and reduce administrative friction.
In practical terms, I help build systems that support relationships rather than distract from them.
What Is Revenue Operations?
Revenue Operations (RevOps) is the discipline of aligning sales, marketing, customer success, data, processes, and technology around a common revenue strategy.
When Revenue Operations functions effectively:
- CRM data becomes more reliable.
- Reporting becomes more trustworthy.
- Teams gain greater visibility.
- Processes become more consistent.
- Leadership can make better decisions.
Many of the articles on this site explore the operational foundations required to achieve those outcomes.
Why HubSpot and CRM Governance Matter
Technology alone rarely solves operational problems.
Organizations often invest heavily in CRM platforms, automation tools, and reporting systems but still struggle with adoption, visibility, forecasting, and accountability.
Successful CRM environments require clear governance, consistent processes, reliable data, and ongoing operational stewardship.
Much of my work focuses on helping organizations understand and improve those areas.
What You’ll Find on Erickson360
This website serves as a collection of observations, frameworks, and practical guidance related to:
- Revenue Operations
- HubSpot Administration
- CRM Governance
- Data Management
- Process Design
- Sales Operations
- Marketing Operations
- Revenue Technology
- Operational Alignment
The goal is simple: help build systems that improve visibility, strengthen accountability, and support sustainable revenue growth.
Education & Certification
