Why The Trade Off Exists
The Trade Off is a weekly newsletter built for tradesmen, contractors, and skilled pros who know their craft but don’t always know how to market it.

You’re great at your trade. But getting noticed online, winning reviews, and turning leads into paying customers? That’s a different challenge. Most marketing advice out there is written for big companies with big budgets. It doesn’t translate to your world.

That’s why I created The Trade Off. Each week, I break down one practical marketing lesson—simple, direct, and designed for local businesses like yours. You’ll also get quick tips and tools that help you grow without wasting time or money.

I’m Mike Erickson, a marketing strategist with nearly 30 years of experience helping organizations and small businesses alike. Now, I’m putting the best strategies directly in your hands—free.

Subscribe today and start getting The Trade Off in your inbox every week.